A New Dividend Process
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A New Dividend Process

A New Dividend Process

Fall 2023

Dividend Mailer
Dividend Webpage
Dividend Insert

Opportunity
Montana State Fund’s traditional dividend letters were lengthy and dense, making it difficult for policyholders to understand the process.

 

Solution
I reworked the communication strategy to improve clarity and engagement. I developed a custom envelope containing a concise insert with a QR code linked to a user-friendly web page featuring infographics, explainer videos, and a comprehensive FAQ section.

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