The Annual Medical Conference

The Annual Medical Conference

Spring 2023

Opportunity

Each year, Montana State Fund hosts a medical conference, bringing together hundreds of professionals interested in networking and sharing knowledge about workers’ compensation in Montana. Conference attendees represent a diverse spectrum, including lawyers, claims professionals, medical practitioners, policyholders, and lawmakers.

Traditionally, the conference was held conveniently across the street from the Montana State Fund office. However, feedback from attendees prompted us to relocate the conference to Whitefish, MT, offering participants a chance to experience Montana’s natural beauty while still engaging in productive discussions.

Solution

I joined the team to develop a creative direction that matched the conference theme, “Managing Recovery and Return to Work.” My goal was to ensure a seamless and visually engaging experience for attendees.

I began by crafting a save-the-date card for medical staff distribution and a targeted email notification for previous attendees and interested parties. I also strategized a multi-channel marketing campaign utilizing our website and social media platforms.

My role encompassed both the technical and aesthetic aspects of the conference materials. I developed a cohesive visual identity across all materials (maps, signage, name badges, drink tickets, and the program). Additionally, I managed the live stream to our Helena office, enabling around 50 internal employees to participate virtually.