York 38 Special
16958
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York 38 Special

York 38 Special

Fall 2018

Printed Poster #1
Postcard
Printed Poster #2

Opportunity
The York 38 Special is a challenging mountain bike ride held annually to benefit the York Fire Rescue in Montana. In 2019, organizers sought assistance to increase attendance in the race.

 

Solution
To attract more riders, I developed a multi-channel marketing campaign. This campaign included two eye-catching posters suitable for local display along with social media graphics and postcards promoting the event.

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